Did you see this recently on For Sale signs, business cards or billboards from estate agents? This is the new way of marketing estate agents is using to attract customers to their websites and properties for sale. 
A little bit more about it:
They come to us from Japan where they are very common. QR is short for Quick Response (they can be read quickly by a cell phone).
They are used to take a piece of information from a transitory media and put it in to your cell phone. You may soon see QR Codes in a magazine advert, on a billboard, a web page or even on someone’s t-shirt.
Once it is in your cell phone, it may give you details about that business (allowing users to search for nearby locations), or details about the person wearing the t-shirt, show you a URL which you can click to see a trailer for a movie, or it may give you a coupon which you can use in a local outlet.
The reason why they are more useful than a standard barcode is that they can store (and digitally present) much more data, including url links, geo coordinates, and text.
The other key feature of QR Codes is that instead of requiring a chunky hand-held scanner to scan them, many modern cell phones can scan them.
21/10/2011 at 7:25 pm |
Here in the USA we’re seeing them on all ‘For Sale’ signs and boards outside homes for sale. Makes sense …